Frederik’s is a newly developed premium brand under the Meijer Supermarket name. Meijer has been a long-term partner with COHO Creative and requested a new fresh design for a premium private-label brand. The strategy team developed a new name and brand story that focuses on the Meijer family name and heritage. I brought the Frederik’s brand to life by retouching all of the product photography featured on the labels and creating the final renders to be showcased on its website and submitted for awards.